Marketing is one of the most vital processes in any business, regardless of type or size. Effective marketing leads to growth and the truth is, it’s not easy. Marketing-related tasks can be difficult to juggle and stay consistent, especially if you have a small team — or if it’s just you.

As a result, many business owners decide to outsource their marketing to professional agencies. Below, we discuss the value of outsourcing your marketing initiatives and show you some of the benefits. 

What does outsourcing marketing mean?

Outsourced marketing is the process of delegating all or some of your marketing activities to a third-party. You can choose to outsource some, most, or all of your marketing and business development tasks which typically include the following:

• Content production and distribution (blogs, articles, press releases, social media content, etc.)

• Social media marketing

• Website design and development

• Search engine optimization (SEO)

• Graphic design and branding

• Email marketing

• Pay-Per-Click (PPC) marketing

The best way to see which of these you need to outsource is by communicating your business goals to a professional marketing agency and gaining insight as to their approach about the best methodologies to meet your goals.

Ideally, outsourcing your marketing efforts is best if you:

— Are planning for growth but don’t have (enough) people to actually do the work

— Are lacking marketing experience

— Need help with specific aspects of marketing

— Are you not seeing the results you wish to see with your current strategy.

The 4 Key Benefits of Outsourced Marketing

Now, let’s see the benefits of outsourcing your marketing to a professional marketing agency.

Save Time and Resources

Did you know that the cost of outsourcing marketing services is way more affordable than hiring one person as your Marketing Manager?

Marketing agencies that are effective continually innovative and are constantly testing new technologies. Investing in new platforms comes with a steep learning curve – so, having a specialized marketing partner means you can benefit from their tools and guidance.

Improve Your ROI

Hiring a marketing agency needs to be a decision that takes your ROI requirements into account. 

Change is difficult if you keep doing what you have been. Technology changes rapidly and the risk you have is you don’t know what you don’t know to level-up your business. 

By outsourcing your marketing, you can avoid stagnation and leverage new technologies and platforms. This enables you to gain a new perspective which will help you get more customers.

Still Not Sure If You Should Outsource to A Marketing Agency?

If you are still not sure whether to outsource to a professional marketing agency or use your budget to hire more people in-house, our quiz can help you make a final decision. https://devinedigitalmarketing.com/businessquiz/

— Beth Devine is one of the most sought-after marketing experts in the Central Valley. She is the founder and principal of Devine Solutions Group, an award-winning digital marketing agency headquartered in Tracy, CA. Connect with Beth by either calling 510-773-0528 or email her at beth@devinesolutionsgroup.com.