The restaurant opened their doors in June 2024, nearly nine months after the lease was taken over by founder and owner Cesar Rodriguez of Turlock.
Rodriguez may be a familiar name to many in the region thanks to the massive success of his food trucks that have operated under Tito’s Tacos & Grill since 2018. And while he loves the food truck and catering business and will continue to operate them, his dream has always been to have his own physical location.
“This has always been the ultimate goal,” Rodriguez said. “I’ve worked in the restaurant industry for 20 years, I’ve loved making food and being able to interact with people and make new friends. I’ve experienced the food trucks for a few years now, and I always thought that the next step would be a brick and mortar, a full restaurant, and now here we are.”
The name “Don Tito’s” is a tribute to his relationship to his father, Alfredo, who Rodriguez described as a lover of food, cooking and all things spicy.
“That’s why I incorporated the jalapeno in the logo. He loves making salsas, grows a lot of peppers, and just loves making people’s mouths burn,” Rodriguez joked. “And the ‘Don’ part just comes from me giving him a hard time by calling myself Don Tito’s. It’s all fun and giggles, but also ties back into my family who have supported me on this journey and helped put this together. I do it for them.”
Rodriguez and his family completely transformed the interior space while maintaining the well-known exterior look.
Inside, there are dozens of seats and tables surrounded by newly painted black and white walls complemented with wooden accents. On the walls are countless televisions bordered with vintage signage and pieces of farm equipment. On each side of the restaurant are bar areas — a beverage bar and a chip and salsa bar. Rodriguez explained that his goal for the restaurant is for it to be a place that has a little bit of everything for everyone, while prioritizing a family-friendly environment.
Rodriguez explained that their menu will slowly expand and incorporate new meals and drinks as time goes by.
“To be honest, we needed to keep it simple to start out,” he said. “We’re all adjusting to running a restaurant for the first time, and we needed to set that foundation of just our main courses. But like I said, from what we’ve seen, people seem to like it and are excited for what’s to come.”
The restaurant is currently open from 11 a.m. to 9 p.m. Monday through Saturday and 11 a.m. to 8 p.m. on Sunday.
“Being from Turlock and having this operation just down the street in Denair, a nice building in a downtown with a lot of potential, it’s very exciting,” Rodriguez said. “I’m looking forward to meeting new people, serving our customers and helping grow this community.”
Don Tito’s can be found on social media at @DonTitosBarAndGrill on Instagram.